Ivory Coast-based social commerce startup Tuzzo Africa has secured $831,000 (€750,000) in pre-seed funding to expand its operations. This funding round features a €250,000 cash investment from Ring Capital and €500,000 in cash and services (cash, free office space, wide network of investors, etc) from Mstudio.
About Tuzzo Africa
Founded in 2022 by Ali Ouattara and Fabrice Tra, Tuzzo enables influencers – especially women and youth – to earn more money by starting an online business without any upfront costs/investment.
Tuzzo helps merchants to increase their revenue by selling products across social media platforms like Facebook, WhatsApp, Instagram, and TikTok. The app consolidates all sales channels in one place, allowing users to run targeted promotional campaigns to boost customer retention and drive sales. Additionally, Tuzzo provides access to key insights, including profits, total sales, expenses, top-selling products, and top customers.
Tuzzo Africa focuses on leveraging social media to facilitate e-commerce, allowing users to discover and purchase products directly through social platforms. It lowers the barriers to entry for individuals with limited financial resources or technical know-how by offering a seamless solution for selling products through social media platforms.
What does this Fundraise mean for Tuzzo Africa?
The funding will be utilized to improve the technology behind the platform, enhance user experience, and expand its market reach within the region. With this new raise, Tuzzo will focus on expanding its platform with innovative features for influencers, welcoming thousands of new influencers to the ecosystem. In addition, the funds will be used to strengthen operations through strategic partnerships with suppliers, last-mile delivery services, and API integrations, ensuring seamless logistics and improved efficiency for both sellers and buyers.
This investment highlights the growing interest in social commerce across Africa, as startups like Tuzzo Africa seek to tap into the increasing number of internet users and mobile penetration in the continent.
